I have been working hard at my job of creating and maintaining a brand at Orchid Ceramics. I have seen many articles about a personal brand recently but really have not paid that much attention to them. Why? Maybe because like many others my "brand" started as simply a profile on Twitter, Facebook, or some other site. Secondly, what is a personal brand anyways and why do I need one.
Well, finally I started realizing that with these many sites I have, I may be portraying a different message on each of them, strictly by the branding that I create. This may be what I want in some cases, but usually I like to think of myself as the same person, no matter what the content, situation, or audience.
In order to streamline my brand a bit, I started with streamlining my profile pictures, colors, and graphics that I use across all sites so that there is some consistency. My next step is to decide on content. This blog for instance, does not really seem to point at one particular audience. I write mostly about technical, geeky things, but tend to confuse the readers with some personal, off-topic posts. I really should have two blogs in this case.
So as I embark on personal branding, what have you done to keep your image consistent, real, and true, while separating relevant content where it belongs? Would love to hear!
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